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One of the primary sources of revenue for soccer teams is shirt sales. The money they make from shirt sales varies from club to club. Most of the best-selling soccer jerseys are of top European clubs like Real Madrid, Manchester United, and Bayern Munich. Here are some of the top-selling soccer jerseys in 2023.
Many teams often benefit from selling their players’ shirts, and some even compete to buy popular stars whose jerseys could attract more sales. Having players like Lionel Messi, Cristiano Ronaldo, and Kylian Mbappe is an advantage for teams in terms of jersey sales.
Best-selling soccer jerseys in the world
Soccer jerseys are more than just clothing; they are a symbol of passion, pride, and allegiance to a team or nation. The best-selling soccer jerseys in the world embody the collective spirit of fans worldwide, uniting them in their love for the beautiful game. The clubs have benefited from their brand and massive fan base worldwide. Here is a list of the most sold football jerseys in 2023.
13. AC Milan
AC Milan is one of the most successful football clubs in Italy and Europe. It has been home to some of the greatest football players in history, including Paolo Maldini, Franco Baresi, Marco van Basten, and many others. AC Milan has a global fan base, and its jerseys are easily accessible internationally.
12. Brazil National Football
The Brazilian national team is one of the most successful in football history, having won the FIFA World Cup a record five times. The jersey’s iconic design featuring bright yellow with green trim is instantly recognizable. The club has prominent players such as Neymar, Casemiro, and Marquinhos.
11. Argentina National Football
Argentina is among the teams that rake in substantial revenue from their jersey sponsorships. The Argentina National Football Club managed to sell a high number of jerseys last year, resulting in a substantial earnings boost.
10. Manchester City
Manchester City has recently gained popularity, thanks to their success in England. Manchester City have world-class players like Kevin De Bruyne, Erling Haaland, and Kyle Walker, who boosted their kit sales in the 2022/23 season.
9. Arsenal
The Gunners are one of the most successful teams in England. However, having faced difficult times for over two decades, the club seem to have gained momentum in 2023 and brought its fans back to life. Arsenal is among the leading teams in the Premier League table, and their loyal supporters have responded by purchasing jerseys.
8. Paris Saint-Germain (PSG)
PSG has massively benefited from the top stars signed in the 2021 summer transfer window. Paris Saint-Germain acquired Lionel Messi, Sergio Ramos, Achraf Hakimi, Georginio Wijnaldum, and Gianluigi Donnarumma. Current players like Kylian Mbappé, Achraf Hakimi and Marquinhos have pushed PSG’s shirt sales in 2023.
7. Chelsea
The Blues pride themselves on the massive fanbase they command globally. They are one of the most-followed clubs worldwide with a rich history of success. Kai Havertz, who currently plays for Arsenal, was Chelsea’s highest jersey seller in 2022. Some of the top players on the team are Raheem Sterling and Reece James.
6. Juventus
Juventus is one of the most successful and storied football clubs in Italy. Juventus’s rich history, numerous Serie A titles, and international success in competitions like the UEFA Champions League have garnered them a massive and loyal fan base. The club’s top shirt sellers include Paul Pogba, Angel Di Maria, and Dušan Vlahović.
5. Barcelona
With global superstars like Lionel Messi and a massive fan base, Barcelona’s jerseys have consistently been top-sellers. Former Bayern Munich striker Robert Lewandowski joined Barcelona in July 2022, which helped push the Catalans’ shirt sales. Barca’s stores also sold most jerseys of their young talented midfielders, Pedri and Gavi.
4. Liverpool
Since joining the Reds in 2015, Jurgen Klopp has transformed Liverpool into one of the best clubs globally. Their marketability has also increased, leading to more kit sales. Meanwhile, Moh Salah’s jersey was the most sold by the club in 2022. The Egyptian is a global star and one of the best players Africa has ever produced.
3. Bayern Munich
The German club has assembled a talented squad with famous players who attract global attention. Bayern Munich signed Sadio Mane in June 2022, and the Senegalese shirt became the club’s top seller. Jamal Musial’s jersey was also in top demand from people who enjoyed the player’s skills and talent.
2. Real Madrid
Real Madrid’s stores have never disappointed in terms of sales. Over the years, Real Madrid has had remarkable kit sales because of its global brand. Los Blancos won La Liga and the Champions League in 2022, improving their reputation and status. Karim Benzema’s shirt recorded the most sales in the club.
1. Manchester United
The Red Devils are among the best sellers despite having poor form on the pitch in 2022. The club has an enormous global fan base. Jerseys featuring players like Cristiano Ronaldo, Wayne Rooney, and others have been very popular.
Summary table of the best-selling soccer jerseys in the world
| Pos. | Soccer jerseys |
| 1 | Manchester United |
| 2 | Real Madrid |
| 3 | Bayern Munich |
| 4 | Liverpool |
| 5 | Barcelona |
| 6 | Juventus |
| 7 | Chelsea |
| 8 | Paris Saint-Germain (PSG) |
| 9 | Arsenal |
| 10 | Manchester City |
| 11 | Argentina National Football |
| 12 | Brazil National Football |
| 13 | AC Milan |
Most selling player jersey in the world
The famous footballers whose shirts sell the most are:
- Lionel Messi
- Cristiano Ronaldo
- Robert Lewandowski
- Mohamed Salah
- Kylian Mbappe
Top 10 best-selling soccer jerseys in the USA
Here is the best-selling soccer player jerseys list in the 2022 MLS campaign.
| Pos. | Player (most shirt sales) | Team |
| 1. | Gareth Bale | Los Angeles FC |
| 2. | Christian Fuchs | Charlotte FC |
| 3. | Carlos Vela | Los Angeles FC |
| 4. | Javier Hernández Balcázar | LA Galaxy |
| 5. | Josef Martínez | Atlanta United |
| 6. | Raúl Ruidíaz | Seattle Sounders FC |
| 7. | Karol Swiderski | Charlotte FC |
| 8. | Xherdan Shaqiri | Chicago Fire FC |
| 9. | Jordan Morris | Seattle Sounders FC |
| 10. | Walker Zimmerman | Nashville SC |
What is the most sold jersey in football?
Lionel Messi’s jersey tops the chart of the best-selling jerseys in the world. He plays as a forward for and captains both Major League Soccer club Inter Miami and the Argentina national team.
Which football club sells the most shirts in 2023?
Liverpool holds the distinction of being the world’s most widely supported football club based on official replica shirt sales. In spite of a poor performance last season, Jurgen Klopp’s team achieved a club record by selling 1.8 million shirts during the 2022-23 season.
Who sold more shirts, Ronaldo or Messi?
Lionel Messi has outpaced his rival Cristiano Ronaldo in terms of the highest number of club shirts sold globally. they are both considered as the greatest players of all time.
Who sold the most football jerseys in 24 hours?
The Argentine forward Lionel Messi holds the record for the most shirt sales in a day. In August 2021, the world was shocked to learn of Messi’s move to French giants Paris Saint-German from his boyhood club, Barcelona. The move was a blessing to PSG in many ways, including shirt sales.
The French side sold 820k Messi jerseys just 24 hours after completing his move. Another Argentine, Paul Dybala, has the second-most jersey sales. Dybala joined Roma in July 2022 from Juventus and sold 535k jerseys in 24 hours. Cristiano Ronaldo was third with 520k kits sales in one day for Juventus in 2018.
Which are the most popular soccer jersey numbers?
Many fans prefer buying jerseys of the players they like in their teams. Others are more attached to the jersey numbers and think of them as lucky numbers. The most common jersey numbers in soccer are 10, 7, and 9. These jersey numbers have been won by the greatest players in soccer history.
Which are the best-selling women’s soccer jerseys?
Some of the best-selling women’s jerseys are the United States women’s national soccer team, Brazil women’s national football team and the Australia women’s national football team.
The cost of the best-selling soccer jerseys globally is higher than other shirts. People save to buy them because of the top stars attached to them and the iconic numbers they wear. You could probably think of getting one if you do not have any.
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