Btlsblog Latest News & Gossip
Beyonce is marking Juneteenth with the launch of Black Parade Route, an initiative supporting Black-owned small businesses, and with the release of a new song called Black Parade.
The newly launched section of the pop superstar’s website includes a lengthy list of Black businesses people can buy from that are listed in categories such as: Art & Design, Beauty, Fashion, Home & Living, Lifestyle, Restaurants & Bars, Services and Wellness & Health.
‘Being Black is your activism. Black excellence is a form of protest. Black joy is your right,’ she wrote in the tagline of the Black Parade page.
Scroll down to hear new song Black Parade
Making a splash on celebratory holiday: Beyonce dropped a surprise new song and initiative called Black Parade on Juneteenth
According to the website, Black Parade ‘benefits BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need.’
To help launch the initiative, the former Destiny’s Child star took to Instagram and shared some words of wisdom about the project and the Juneteenth holiday.
‘Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power,’ the Texas native, 38, wrote in the caption.
The Say My Name singer went on to write that the BLACK PARADE project celebrates ‘you, your voice and your joy and will benefit Black-owned small businesses.’
Hours after announcing the new Black Parade initiative, Beyonce dropped her new tune of the same name.
The mid-tempo song starts off subtly but quickly turns into a beat-heavy thumper.
‘I’m going back to the South / I’m going back, back, back / Where my roots ain’t watered down’ she croons with emotion in the opening verse.
This is Beyonce’s first new solo work since she lent her voice to The Lion King companion album, The Gift, in 2019.
